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  1. #1
    Join Date
    Oct 2005
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    2

    Use brand names in book?

    What is the name of your state?NC
    Can I use trademarked brand names in a novel without permission, such as, "He grabbed a can of Coke off the shelf"? Are there any particular restrictions that limit how I use the brand name?


  2. #2
    Join Date
    Jul 2002
    Location
    Bay Area, CA
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    Quote Originally Posted by putitthere
    What is the name of your state?NC
    Can I use trademarked brand names in a novel without permission, such as, "He grabbed a can of Coke off the shelf"? Are there any particular restrictions that limit how I use the brand name?
    If you are using the trademark to descride the product, like "he grabbed a can of Coke," that's okay. Any use of a trademark that implies that the mark owner endorses or is otrherwise involved in your book is not okay, without permission.


  3. #3
    Join Date
    Jan 2000
    Location
    Los Angeles, California
    Posts
    38,154
    Quote Originally Posted by divgradcurl
    If you are using the trademark to descride the product, like "he grabbed a can of Coke," that's okay. Any use of a trademark that implies that the mark owner endorses or is otrherwise involved in your book is not okay, without permission.

    My response:

    To be safe, would it detract from the storyline if you merely referred to the product as "cola"?

    IAAL


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