I am in New Jersey
I have a cousin who is a graphic design graduate. She is very talented and is trying to build a portfolio of work. As you may imagine, it's hard to break into the design world without a body of work. So I suggested she create designs for non-existent companies to show off her abilities.
Someone else suggested that maybe she should find a company (I'll call them Co. X) that has a logo that she wants to redesign. She would new design for the logo and state clearly underneath that she was not hired to do the design, but if she were, this is what she would do. She would publish on an online portfolio site Co. X's existing logo adjacent to her concept logo.
I thought that was an interesting idea, but obviously a bunch of legal questions came up. Firstly is she infringing on Co. X in any way? Further does Co. X have any rights to use the design? If she uses a shared portfolio site to showcase her examples, are they liable for anything?
Much appreciated.
I have a cousin who is a graphic design graduate. She is very talented and is trying to build a portfolio of work. As you may imagine, it's hard to break into the design world without a body of work. So I suggested she create designs for non-existent companies to show off her abilities.
Someone else suggested that maybe she should find a company (I'll call them Co. X) that has a logo that she wants to redesign. She would new design for the logo and state clearly underneath that she was not hired to do the design, but if she were, this is what she would do. She would publish on an online portfolio site Co. X's existing logo adjacent to her concept logo.
I thought that was an interesting idea, but obviously a bunch of legal questions came up. Firstly is she infringing on Co. X in any way? Further does Co. X have any rights to use the design? If she uses a shared portfolio site to showcase her examples, are they liable for anything?
Much appreciated.