I can give you many examples. I apologize in advance if this makes thing too complicated but if you want to know, I would be glad to tell you.
Keep in mind that I am trying to keep things simple and understandable but fell free to ask additional questions.
The reason given are basically
1. To stop reseller from selling their gift card.
2. To save space because of an outdated server mainframe?
3. In the name of security.
4. system glitch/poor design.
However the end result has been having a lot of money spent on gift cards in which the company keeps the original gift card purchase plus finds a way to never has to deliver the service unless caught.
1. Asian theme restaurant did not like how 3rd party resellers were selling their Gift cards so they decided to stop honoring any gift card sold by a 3rd party. As far as I know, the company has received full payment for the gift card however one day unilaterally decided to stop honoring the gift cards.( They actually added a disclaimer on their site immediately after I pointed out to their corporate headquarters how they unilateral and without noticed decided to stop honoring gift cards which are otherwise perfectly good. There is no allegation of fraud, just basically spite for gift card resellers. This company also disabled their automated gift card balance inquiry phone number. There is a new message that pops up saying you had to contact their corporate headquarters with a scanned copy of the front/back of the card and the receipt in order to even get the balance.
2.Target: Gift card showing as 0 during checkout. Only after calling you would find out the card was “ archived’ because it was not used in a while. The archival process basically mean the show will show up as having zero balance on it when it might have $500 actually assigned. There is a process of calling up and getting it activated again but just think how many unsuspected people have throw out their gift card when they think there is nothing left on it. In fact, my family member actually had to get into an argument with a cashier who tried to take the card because she said it had 0 on it. When I got the card, I called to check the transaction and I found it was simple " archived" and one reactivated, it had a lot of money left on it. I am sure many people have lost their gift card as a result of this practice of making the perfectly good card appear as having no money on it because its archived.
3.Starbucks lets you combine smaller gift cards. If you have $1,000 worth of valid gift cards you purchased $5 gift card that you got off ebay and attached that to your account. The $5 happen to be purchase with a stolen credit card, so they would take your entire $1005 gift card account and freeze the entire amount even though only $5 was bad and keep the entire amount forever unless you show your original receipt. If you received it as a gift or got it from a reseller, you are not going to have an original receipt.
If the company is concern about credit card chargeback’s, that can only be done for a limited time such as 6 months. Starbucks will never release your funds, not in 6 months, not in 6 years, not in 60 years. Far after any possible chargeback could possible happen. I told the rep “ Listen, at some point in time, you have to realize there is not going to be a chargeback on this gift card”
4. Big box national Petstore chain (my most recent experience): Will systematically charge for an attempted order but never actually placed. I have had this happen to be several times. I try to place an order online but get a generic error message saying how the order was not complete and to call their number if I required assistance. I found when trying to place the order a second time that my gift card that I had originally like $50 going towards the order had $0 going towards the order when I tried to replace the order. The only way I even caught this was because it went from something $50 of the order to covering $0 while placing the same order within 2 minutes. If the gift card had $200 on it and covered my order on the 1st and 2nd attempt, I would not have noticed the false charge.
- The gift card customer support also has no ability whatsoever to tell you transaction history on your gift card so in other words, you can’t check to make sure that you were not fraudulently charged. This acts to cover up the wrongful charge.
- The CSR said it was a 1 time glitch and they entered a ticket to fix the problem. When it happen recently I spoke to someone at corporate who was very arrogant in telling me that was how their system worked and somehow I should have known by the vague generic error message during checkout that money was charged and not coming back dispute never stating anything to suggest that. I am unsure how many times I have been fraudulently charged for an order that did not go though and asked if she could check my past gift cards but she refused saying that I somehow should have known. I do not believe that any reasonable person could have known that money would be permanently removed from their card without an order ever being placed by some value error message saying how the order did not complete.
- The error message only said that there was a problem and my order was not placed, no indication that my gift card was charged and that the money would not be returned to me unless I called up immediately to have them manual put the stolen money back on my card.
- I am sure if the company was forced via court action to generate a report showing how many gift cards have been charged without a justification of a corresponding order, the amount would be substantial.
Again the history of gift card has originally been a way to get money quickly on a product/service that would never be delivered due to an onslaught of fees or expiration date. When government stepped in and started to safeguard the gift cards, it seems that they have come up with new reasons why to deny the cards. The sad part is that many of these cases, people might end up throwing out their own gift card without ever realizing that money was taken from them by design.