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Builder's marketing materials vs covenants

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We live in the State of Indiana in a house that was build in a subdivision where the developer was also the builder for all homes in the subdivision. The builder had published marketing materials stating the the price of their "custom" home line in the subdivision started at $170,000. When the subdivision was about 2/3rd's full, the builder introduced a "semi-custom" line of homes and dropped the starting home price by over $40,000. Their action has negatively impacted the resale value of the "custom" homes in the subdivision. Of course, the covenants the builder created (along with all their other legal documents) didn't reference minimum price, just minimum square footage. Is there anyway to hold the builder liable in regards to their marketing materials & communications regarding minimum price?
 



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