It's like a play on words of a common idiom, but someone else has also thought of this common phrase, although they use a completely different meaning word, although it rhymes.
Sorry I can't use the specific example...atleast not until I get it so I'll use a hypothetical example (using the idiom "Back to Square One"):
I come up with: Back to Square Fun
They came up with: Back to Square Gun
My company would be about Funny Stories, their company would be about Guns.
Sorry I can't use the specific example...atleast not until I get it so I'll use a hypothetical example (using the idiom "Back to Square One"):
I come up with: Back to Square Fun
They came up with: Back to Square Gun
My company would be about Funny Stories, their company would be about Guns.