I appreciate the reply. It is a bit too general given all the facts ive presented. I know you wont call it a fact until I produce it into evidence in a trial but what else do you have to work on in this forum to be honest. I know I can't take anything as advice here to protect you and that is fine.
You are right, I am not going to give you specific advice, for any number of reasons. I am also not going to do any research on your issue -- that's why the general replies. Sure, I could take the facts you've given, and try and work up some specfic causes of action and look up the latest caselaw and so on -- but I am not your attorney, and I don't want to create an attorney-client relationship, and that's really beyond the scope of this forum.
Just becuase I am not presenting my entire case with uploads of the ads and etc doesnt mean that I can't get ideas on what to do to move forward. If that reply were to be hire an attorney then there is no reason for a forum (giggle).
Most of the questions on this forum can be answered by giving information for the poster to continue their research into their problem, or find out who to talk with, or what law applies, etc. When you start getting into the specifics of your own case, then the RIGHT answer is to go see a lawyer -- the WRONG answer is to make people think that a post on a public message board, where anyone can provide a response (lawyer and nonlawyer alike), and where the full facts are never available, can substitute for real, legal advice.
Even though company x does not want me to do so - it seems from all my research that they can not legally stop me from:
I can resell striaght products as long as advertised correctly.
Generally true, if the products are legally procured.
I can resell modified products as long as advertised correctly.
Generally true, but the key here is that "advertised correctly" may mean not using the manufacturer's name, the product name, or a logo in your advertising.
Providing a service to upgrade their product as long as advertised correctly.
Generally correct.
Resell product kits for others to modify company x product as long as advertised correctly.
Generally correct. But again, saying "advertised correctly" glosses over a lot of issues.
It really does appear all problems hinge on advertising only in my case.
And advertising is very simple variable to change - for example:
I am allowed to use company x descriptive name in text.
Maybe. Like I said, there are cases where the simple use of a trademark in metadata has been found to be infringing. It all depends on ALL of the facts of your situation.
The company logo can be on the product in my own picture of the product - not soley focused on that logo.
Again, maybe. You are glossing over a lot of nuances and issues here. Trademark law, like most of the law in this country, is not made up of a bunch of "bright line" rules -- it's all shades of grey. Get far enough away from the hazy area, and you can be pretty confident in being right, but you are deep in that hazy area where specifics mean something.
Explain that is it an upgrade performed by me and not company x and that I am not associated with company x.
A disclaimer like this will NOT protect you if you are otherwise infringing. Google "Sleekcraft Boats" for the analysis and test for "likelihood of confusion" that is used in the 9th circuit if you want to learn some things.
http://bulk.resource.org/courts.gov/c/F2/599/599.F2d.341.76-1744.html
Do I have to explain that the warranty might be voided (1) if the upgrade was performed in teh case of selling parts to do so? (2) that the warranty is voided since I upgraded it in the case of modifying and reslling the actual equipment? If so then why?
See above.
And before taking action on any of these steps reviwe with attorney before placeing and ad. This can get costly each time I change the ad. What would you suggest?
Once you get an attorney involved to give you the correct parameters where you can operate, you probably don't need clearance each time to make a new ad.