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what is the correct way to make sure that the business name we choose is not taken or infringing on someone else's name?


Senior Member
That's an increasingly difficult problem as with the Internet even local businesses may harbor (or assert) international goals. For example Amazon.com found out -- - after it had established its name -- that there there was a small local bookstore named Amazon somewhere first and had to buy them off ....

Some quick things that might show you that the name is "taken" or that you'd be courting obvious trouble:

Check with your state's secretary of state's office and see if there is any other corporation with a name that is identical or close that is incorporated in or qualified to do business there.

Check to see if there is any registered federal trademark that is close -- go to http://www.uspto.gov or any state ytrademark.

Do an Internet business search for that name in business directories like http://www.InfoSpace.com or http://www.InfoUSA or http://www.bigyellow.com etc.

Do an Internet search of the proposed name in Google.com and other good search engines.

Ckeck to see if someone has taken the name as an Internet domain name, using http://www.register.com.

Then assuming the name looks clear, be sure to get a trademark registration filed as soon as you can once you find a good name and take the Internet domain and file to get your corporation with that name in your state.

. BUT what determines success of a business is RARELY the name

[Edited by ALawyer on 05-12-2001 at 06:21 PM]

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