So he can't put up a form and say "here's the form I used with the personal info redacted"?
Not without risk.
STEPHAN would essentially be offering up as a template his form for others to use in their own legal actions, this whether he explicitly advises others to use his self-created form or not.
Again, the State and State courts have approved certain forms for use and, where the forms don't exist, they should be created by someone admitted to the State Bar.
Let me add this: Anyone can publish "how to's" on anything. I can publish a "How to Make a Bomb," for example, and I cannot control what others do with the information I provided - but should someone make the bomb and blow up a building, I have opened myself up to a legal action, whether the action has merit or not.
You can view the case
Rice v. Paladin Press, a suit filed over the publication of the book "HIt Man." The book was connected to murders patterned after the text. Paladin Press pulled the book and wound up settling the case.
In other words, anyone potentially can be held liable for defects in their product or for what they publish.
But technically STEPHAN can publish whatever he wants to publish, whether he makes his form available for sale or not. But it is a risk to make legal documents you created accessible to others if you are not an attorney.
Edit to add: Compensation, as a note, has been determined by Florida Courts to NOT be a factor in the UPL. See the previous
Keehly cite.