No other way to get it and a case has to be filed?
If they won't give it to you voluntarily, then the only way to legally compel them to do so is through a court order -- and you can't get a subpoena, or any other sort of court order, without a lawsuit.
Curious, when you ask the court clear to do this there must be a judge that says, that is allowed or that is not allowed? Or can you ask for anything and then the other side has to quash it?
Wow, now that is some power that could be used against someone that does not know better. They see the document and figure well must be true to got to hand it over.
The judge is not involved. A lawyer can send a subpoena on their own. If you are representing yourself, you have the clerk of the court do it. Yes, you can ask for anything, and it is the other side's responsibility to move to quash. However, if your actions are egregious, you can be sanctioned by the court, so this is not a free pass to do with what you wish.
I know you do not know the document, and I barely know about it either, but the ad agency says the company x fills it out under pentalty of perjury. Is this some kind of court existing document probably used related to Digital Millennium Act or can an ad agency create something like this with their attorneys that somehow makes this a legal document? I am speaking of the one submitted to ad angecy from company x swearing that infringement occured. It is a simple document that ad angecy provides to company x. Company x fills it out, and faxes it back.
All this means is that whatever document there is, the person signing it "swears" that it is the truth. The "under penalty of perjury" part is a term of art, basically just brings home the fact that if you say something in a written declaration, and it's not the truth, you could get in trouble later.
Honestly and straight to the point, what happens if company x renigs on this action and apologizes for any problems created and asks company x to relist the item as originally listed prior to termination? I know I can take them to court or ask for damages, etc, but what is the likleyhood of it going my way in a suit now. I want to point out that our customers were notifed that this problem had occured hinting at our fault and we do not get a chance to respond in such a way that the customer can see.
Well, once they say "mea culpa," that ends any chance of obtaining declaratory judgment jurisdiction. You could potentially sue them under B&P 17200 for unfair business practices, or maybe sue them for tortious interference, but that would depend entirely on the actual facts of the situation.
Does the court allow for leeway - the same leeway they would give me for infringement verses willful infringement which is pretty reasonable I must say, or since they signed under penalty of perjury then they have sealed a case against them if I choose to more forward on it? I never signed anything that says I wouldn't infringe if you know what I mean. They however signed under penalty of purjury that based on good faith...blah blah which is a pretty easy to slip out of of course.
All that document means is that if you can prove that they had NO good faith basis for making those claims, you may have a cause of action for unfair business practices or tortious interference. Don't read too much into this -- they don't have to "believe," or have enough evidence to prove, that they would win in infringement case in court -- they only have to show that there is a chance they could win, or at least enough evidence to bring a lawsuit. That's all that they need to show for "good faith," and that's a pretty low bar.
What actions might I want to consider to secure my rights since I plan on doing this as a serious business and trying to grow for the future? What might I want an attorney look into for this to grasp ans solidify the postion I would hold in this scenario?
You need an attorney to become familiar with your business plans, and the competitive landscape, and advise you based on the actual facts of your situation. There is only so much you can do to protect yourself -- companies get sued all of the time, it's just a cost of doing business in many cases.