I
Irvine
Guest
I'm starting my own business. This business would sell aftermarket accessories for a brand name product....like a " Sony Walkman". I would like to market my accessories, using the name of the primary product ("SONY WALKMAN") in my marketing materials sent to my target companies. Something like this: NEW BUSINESS INC., your choice for quality accessories for Sony Walkman's....
The use of this name brand is essential, because it directly implies what my accessories are custom designed for.
What risks am I exposing myself to?
Just a side note: "Sony Walkman", the company, makes 95% of their revenue from selling "Sony Walkmans", and the monthly service charges related to their clients keeping service for their "Sony Walkmans" . They make only about 5% of their revenue from selling OEM accessories for their "Sony Walkmans". "Sony Walkmans" are 100% manufactured for "Sony" by an independent company. The public recognizes the name "Sony Walkman" not only for their product, but the service provided by them.
Help...
The use of this name brand is essential, because it directly implies what my accessories are custom designed for.
What risks am I exposing myself to?
Just a side note: "Sony Walkman", the company, makes 95% of their revenue from selling "Sony Walkmans", and the monthly service charges related to their clients keeping service for their "Sony Walkmans" . They make only about 5% of their revenue from selling OEM accessories for their "Sony Walkmans". "Sony Walkmans" are 100% manufactured for "Sony" by an independent company. The public recognizes the name "Sony Walkman" not only for their product, but the service provided by them.
Help...