We are a new manufacturer and will be distributing to retail stores through a major distributor in the USA.
We are already seeing some online sellers advertising our product with large discounts, even before the have received our product. This will not be fair for regular shop who have larger overhead costs and provide better service.
I have discussed the issue with the distributer and they told me I should provide them with a minimum retail price policy (MRP) and they'll pass it along to the retailers.
I need an oponion on the legality of such policy.
Thanks,
We are already seeing some online sellers advertising our product with large discounts, even before the have received our product. This will not be fair for regular shop who have larger overhead costs and provide better service.
I have discussed the issue with the distributer and they told me I should provide them with a minimum retail price policy (MRP) and they'll pass it along to the retailers.
I need an oponion on the legality of such policy.
Thanks,