Ill appreciate your input with this situation: I wast sent today a "Cease and Desist" letter complaining about my store's website, which is "Bali Clothing Store" from a brand that owns the name "Bali". When I registered this name I did it based on the famous Indonesian Providence.. can a brand really "own" the use of a Providence name? They went as far as saying I've to transfer my domain to them.
I'm located in South America and this brand is from USA, if that makes a difference.
Thank you
If the trademark is registered internationally, it could be possible for the company to enforce their mark in a country different from their own under that country's trademark laws.
If a domain name directs traffic to your website by using another's trademark in the address and this confuses consumers into thinking your site is theirs, a cease and desist letter could be a legitimate way to stop what the trademark holder sees is infringement. The trademark holder could also file a UDRP domain name dispute through ICANN, the international agency that oversees domain names.
It is possible, in other words, for a trademark holder to wrest away from a domain name registrant a domain name that uses their trademark in the name and to file an infringement claim against a foreign user of their mark.
Whether this is likely to happen is something you will need to discuss with an IP attorney in your area who can personally review all facts and advise you accordingly.
Good luck.