Lest this turns into one more 40-page thread of nonsense, please allow me to
simplify what my post was about.
John and Betty wanted to buy a wedding dress, with only a few months to the wedding.
Betty went to Bob's Dresses and saw "the one". Instead of taking notes of the manufacturer, style # and all of that good stuff, Betty succumbed to the hard-sell and ended up buying it there and then. Was Betty legally obliged to do so? No, no she was not. But we'll come back to that in a second.
Once Betty and John had made the purchase (which included a very common, and quite, quite legal, "no refund" clause), there were second thoughts after the sales-person (let's call her Willhemina) added certain extra costs relating to how THEIR store manages late buys, expedited delivery and all of that good stuff.
Upon researching, Betty and John found the exact same dress at a different store for a lower price and now feel like they're being ripped off.
There are a couple of points here (in case we're still unclear).
1. What happened was fairly typical of bridal stores. Take one somewhat-desperate bride who knows she hasn't got much time left to choose, add Willhemina the very canny and perhaps even unethical sales-person who is not just experienced but is quite adept at "sniffing out" such customers and using that against them, and you have created the perfect storm.
2. While perhaps not the most ethical of monsters, Willhemina did nothing illegal. At all. Betty was free to leave the store at any time, just as she was free to look for the same dress elsewhere before she handed over her money.
3. Did we cover where nothing illegal happened?
4. Nothing illegal happened.
5. Cars are not wedding dresses.
6. (Nothing illegal happened here)
7. John and Betty didn't do their homework beforehand. While not legally required to do so, it does help.
8. (Still nothing illegal happened)
9. As sneaky as Willhemina the Wily Weddingdress Wench was, there was no misrepresentation of the dress itself. Those who wish to, may Google the term. The dress was indeed made by Most Excellent Designer, and was indeed of the stated size and fabric. Charging the duck's tail over the "normal" price is not illegal.
You're welcome!