And, yet, I know of teens that do NOT equate "fun" with alcohol. I guess I'm just an old fuddy-duddy and my experiences have tempered my positive impression of alcohol. Darn that responsibility gene!
While I understand that the messages are all around, so are the messages NOT to drink. They get those messages quite a bit at school. The problem is exacerbated by the teenage mindset of "I know more than you do," and their seemingly consistent refusal to acknowledge any information that might contradict what they WANT to do. Why muddle desire with reality? This attitude tends to shut out even rational discourse and logic and replace it with the simple emotion and sense of immortality that is inherent to the teenage mind.
I have four teenage boys, and only my oldest (age 19) seems to hold the opinion that alcohol is a prerequisite to "fun." It is a battle that I constantly struggle with. But, he is away at college, so I cannot hold his hand. The others do not (thank God!) tend to believe that alcohol is the root of a good time. So, 75% of my boys do not seem to be following that all-pervasive message.
It's a choice, and too many kids make the wrong one ... and I get to scrape up the remains of those who think that it's no big deal ... or, get T-Boned by the ones that thought that. THOSE are the images that haunt me. Visit such a scene once, and you'll campaign against teens and alcohol, too.